Internet marketing for Restaurants: fast, affordable, effective

Restaurant Marketing has changed dramatically over the last few years, though many restaurant owners are not aware of this dynamic shift in local marketing.

Search Engines are replacing the ‘Yellow Pages’ as the way many of your potential customers find restaurants, caterers and reception facilities in your local market.

If you are a restaurant owner and do not have a website or have a website that does not appear in the search engines - you can dramatically improve the customer count of your restaurant by using internet marketing.

Internet Marketing for Hotels and Restaurants in UK

The changing nature of the search marketing industry makes expertise a moving target. The Hotel and Restaurant Industry (direct marketing industry) has traditionally been slow to embrace internet as a viable channel because the DM industry is about pushing content out and search is about customers pulling themselves to content. It's a new way of thinking. What that push and pull marketing have in common are targeting and to some degree segmentation along with the ability to test and refine.



A typical example that can be taken is of HotelRestaurantonline.co.uk



Hotel Restaurant Online is an expanding business that provides online restaurant guide and booking facilities to diners throughout the UK. The restaurateurs can register for free and start receiving table booking requests via SMS. Private admin panel protected by password allows restaurateurs to modify restaurant details and special offers from time to time. The company offers restaurateurs with a professional looking advertisement for their restaurant. Allowing clients to search online for restaurants serving favourite cuisines in proximity of their postcode, book tables online and enjoy special discounts when they book table online through the website. They have a satisfied customer base that are situated in and around Gerrards Cross, including Tripti Indian food restaurant, Chula Restaurant, ALADDINS indian brasserie, Chutney Marry, Elachi to name a few.

Direct Marketing and Internet marketing have a lot more in common than most restaurateurs think. This is especially true in terms of testing and measurement of results. Internet marketing is exceptionally measurable and that type of feedback and accountability is something restaurateurs have been closely accountable to for many years. Along with search, social media is increasingly becoming a channel restaurateurs need to pay attention to. Much of what makes up social media has to do with consumer generated content and direct marketers are very familiar with creating content in the form of infomercials, direct mail and web sites.

In this blog, we welcome the comments from leading restaurateurs an diners about their experiances related to internet marketing.